Custom CMS
An AI-integrated CMS you actually own
A headless CMS built around your content, your team and the way you publish. No per-seat fees and no platform lock-in. You own every line of code and every piece of content.
- Fixed quote before any work
- Most sites live in 14 days
- You own the code and the data
- A person replies within one business day


- You own the code
- No per-seat fees
- Built around your workflow
- Erica can draft into it
What is a headless CMS, and what does one cost?
It is a content system built around how your team publishes, separate from the website it feeds, with no per-seat fees or lock-in, and you own the code. A website with a custom CMS starts at $1,500; a platform that also feeds apps or kiosks is custom software from $12,000.
How the work runs
From content stuck in someone else's platform to content your team runs.
Every engagement follows the same route: what is going wrong, what we build to change it, where a rule or a person decides, and what you have at the end.
The friction
Every change waits on someone else
Edits queue for a developer or a plugin, the per-seat bill grows, and leaving the platform means starting over.
What we build
Content modeled around your work
Your content types, fields and relationships become a clean schema, with an editor built for how your team actually publishes.
The boundary
Draft, review, publish
Roles decide who can edit and who can publish. Every change is versioned and recorded in the audit log.
The outcome
A platform you own
The full source, schema and deployment docs on handover. Host it anywhere, with no per-seat fees.
What's included
Everything in one engagement.
Headless and API-first
- A content API separate from the site
- Any front end: Next.js, mobile, kiosk
- Structured content models
- Versioning, drafts and publishing
- Role-based permissions
Built for your team
- An editor laid out the way your team works
- Media library with image optimization
- Scheduled publishing
- Ready for more than one language
- Audit log of every change
Erica, built in
- Drafts and SEO suggestions for a person to approve
- Translation drafts and content variants
- Suggested internal links
- Drafts checked against your style guide
- Nothing published without a person
Built on
- Next.js
- React
- TypeScript
- Tailwind
- Python
- FastAPI
- PostgreSQL
- Docker
- Claude
- Gemini
Integrates with
- Meta
- Stripe
- Twilio
How it works
From idea to live, in four steps.
- 01
Model
We map your content types, fields and relationships to a clean schema you can query.
- 02
Build
We build the CMS, the API and the editor, hosted on infrastructure you control.
- 03
Migrate
We move your existing content across into the new structure, and you check it before the old site is switched off.
- 04
Own
We hand over the full codebase and documentation. Extend it yourself or take it to any developer.
Proof
Work you can check for yourself
10 sites built, 6 live on their owners' domains. These are real clients, and every one of them owns what we built.
- Case studyBay Area Landscaping MaterialsA storefront, coverage calculator and quote flow built around how the yard actually sells.Read the case study
- Case studyJunkHunterA local crew you can book from the first screen, with booking, callback and call tracking behind it in one pipeline.Read the case study
- Case studyGolden Gate TransA ballpark price before anyone fills in a form, and every quote request routed automatically instead of waiting in an inbox.Read the case study
Businesses we've built for
What it costs
A fixed price before any work starts
Every build is scoped and quoted. We tell you the number before any work starts, and it does not move afterwards.
A website with a custom CMS
builds from$1,500
- No per-seat fees, and no platform that can change its prices on you
- A larger platform that also feeds apps or kiosks is custom software, from $12,000
- Your existing content migrated and checked before the old site is switched off
- You own the code, the schema and the content
Questions
What people ask before they start
How is this different from WordPress or Webflow?
Those are someone else's platform, with their limits and their recurring fees. A custom CMS is built around how your team works, and you own all of the code. There's no per-seat billing and no platform that can change its prices on you.
Do I really own the code?
Yes. On handover you get the complete source code, the database schema, and deployment docs. You can host it yourself, extend it, or take it to any developer.
Can it power more than a website?
Yes. Because it's headless and API-first, the same content can feed your website, a mobile app, in-store kiosks, email and your assistant from one place.
What does it cost?
It depends on the number of content types and integrations. A website with a custom CMS starts at $1,500; a larger content platform that also feeds apps or kiosks is custom software, from $12,000. We send a fixed quote before any work begins.
Start here
Get your content out of someone else's platform.
Tell us what you publish and who edits it. We'll send a free build plan covering the content model, the editor, the migration and a fixed price.
- Fixed quote before any work
- Most sites live in 14 days
- You own the code and the data
- A person replies within one business day