Beauty & Wellness · The chair and the front desk

Online booking that works while you're with a client

We help nail salons, spas, hair studios, and wellness businesses get found online and stay in touch with past clients — with online booking, reminders, and rebooking prompts.

Map your workflow See the route (650) 695-6404

Fixed quote before any work
Most sites live in 14 days
You own the code and the data
A person replies within one business day

A calm salon chair by a window, tools laid out, a stylist's hands preparing — A client in the chair, foils in, while the booking line keeps ringing.

How does Inerica Systems help beauty & wellness businesses?

We help nail salons, spas, hair studios, and wellness businesses get found online and stay in touch with past clients — with online booking, reminders, and rebooking prompts. Builds start at $1,500, quoted before any work starts, and most sites are live in about 14 days.

Sound familiar

Where the day leaks

01
Gaps in your schedule lose money
An empty appointment slot is revenue that can never be recovered. Online booking and automated reminders give clients an easy way to take it.
02
Instagram followers don't pay the bills
Social media is valuable but unpredictable. Google reviews and local SEO reach clients who are actively looking to book.
03
Clients drift away without follow-up
After a great experience, many clients mean to come back but get busy. A simple automated text a few weeks later gives them the nudge to rebook.
04
Walk-ins are unpredictable
Dependence on walk-ins makes revenue impossible to forecast. Online booking puts appointments on the calendar ahead of time, so you can see the week coming.

How the work moves

Work comes in, someone decides, the job is handed off

Three moments run through a working day in beauty & wellness. We build around the first and the last, and leave the middle one with you.

Incoming work
Bookings at any hour
Clients choose the service, the stylist and the time themselves, after hours included, and their notes and preferences come with the booking.
Controlled decision
Your rules decide what can be booked
Deposits, buffer times, who does which service and how late someone can cancel are yours to set. Anything outside them comes to you, not onto the calendar.
Completed handoff
A confirmed visit and the next one offered
The confirmation and reminder go out, the visit is noted on the client's record, and the next appointment is offered before they leave.

What we build

The parts that carry the route

Start with the part that leaks most. Each one is scoped and quoted before any work begins.

Online booking and website

A website where clients can book at any hour.

Mobile design that matches your Instagram look
Online booking integration (Vagaro, Square, etc.)
Service menu with photo gallery
Gift card and loyalty integration

Local SEO and reviews

Get found by clients searching for your services nearby.

Google Business Profile optimization
Review request after every appointment
Service-specific local pages
Competitor analysis and gap targeting

Client retention automation

Remind past clients when they're due — automatically.

Post-appointment rebooking reminder (4–6 weeks)
Birthday special campaigns
Seasonal promotion blasts
Referral reward sequences

What it costs

Builds start at $1,500. You see the number before any work starts.

Every build is scoped and quoted. We tell you the number before any work starts, and it does not move afterwards. Most sites are live in 14 days.

See full pricing

Website + digital marketingA fast, properly optimized site, ready to be marketed.From$1,500
Website + marketing + AI automationAssistants on your site and automated workflows, with a person approving what matters.From$4,000
Custom vertical softwareBid pipelines, dispatch and fleet, planroom aggregation, industry CRMs.From$12,000

Where we work

For beauty & wellness businesses across the Bay Area

Based in Berkeley, CA, serving the San Francisco Bay Area. Call (650) 695-6404, and a person replies to every inquiry within one business day.

Questions

What beauty & wellness owners ask first

I already use Instagram to attract clients — do I need a website?

Instagram is discovery; a website is where the booking happens. When a client sees you on Instagram, they look you up on Google. If you're not there (or look unprofessional), you lose the booking.

Can you integrate with booking software I already use?

Yes. We integrate with Vagaro, Square Appointments, Acuity, Booksy, and other common salon booking platforms — we check yours before we quote.

How do I get clients to leave reviews without it feeling awkward?

We automate it. After every appointment, every client gets the same short text with a link. Plenty of clients are happy to leave a review when asked; they just need the prompt.

What if I don't have a big following yet?

Start with Google. Local SEO reaches clients with intent — they're already searching for exactly what you offer. Social media can be built in parallel.