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Inerica Systems — AI automation, smarter business

Trade Contractors · The van and the job site

When the pipe bursts, be the one who texts back

We help HVAC, plumbing, electrical, and trade contractors get found on Google, answer leads around the clock, and build the review reputation homeowners check when something breaks.

Map your workflow See the route (650) 695-6404
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
A plumber's van with its back doors open on a residential street, tools organized insideA plumber's van with its back doors open on a residential street, tools organized inside
An emergency call at the end of the day, and the estimate you promised yesterday.

How does Inerica Systems help trade contractors businesses?

We help HVAC, plumbing, electrical, and trade contractors get found on Google, answer leads around the clock, and build the review reputation homeowners check when something breaks. Builds start at $1,500, quoted before any work starts, and most sites are live in about 14 days.

Sound familiar

Where the day leaks

  1. 01

    Emergency calls go to whoever answers first

    When a pipe bursts or the AC fails in summer, homeowners call the first contractor that responds. An automated text-back answers the caller while you're still under the sink.

  2. 02

    Seasonal demand swings destroy planning

    HVAC in August, plumbing in winter — demand spikes create chaos. Automated marketing during slow seasons keeps you in front of past customers year-round.

  3. 03

    You're competing against big national brands online

    HomeAdvisor and Angi often rank above you. We build local pages for the towns you serve, so your business competes with the aggregators on searches in your service area.

  4. 04

    Repeat service opportunities are slipping away

    Annual HVAC tune-ups, plumbing inspections — these recurring revenue opportunities require consistent follow-up you don't have time for manually.

How the work moves

Work comes in, someone decides, the job is handed off

Three moments run through a working day in trade contractors. We build around the first and the last, and leave the middle one with you.

The van and the job site: the working route Three stations on one line: incoming work, a decision a person makes (in copper), and a completed handoff. Service calls and estimate requests → You decide what's urgent and what it costs → A dispatched job, a closed ticket. 010203

  1. Incoming work

    Service calls and estimate requests

    Calls, texts and forms arrive with the address, the problem and photos, and urgent ones are marked as urgent.

  2. Controlled decision

    You decide what's urgent and what it costs

    The on-call decision and the price are yours. Estimates are drafted from your rates and sent once you've checked them.

  3. Completed handoff

    A dispatched job, a closed ticket

    The job goes to the right tech with the details, the customer knows when to expect them, and the invoice follows the work.

What we build

The parts that carry the route

Start with the part that leaks most. Each one is scoped and quoted before any work begins.

Trade-specific website

A site built for service calls, not just impressions.

  • Emergency service call-to-action above the fold
  • Service pages per trade (HVAC, plumbing, electrical)
  • Licensing, insurance, and warranty trust signals
  • Online estimate request forms

Local SEO

Show up for '[trade] near me' and '[city] emergency [trade]'.

  • Google Business Profile optimization
  • Emergency service keyword targeting
  • Service area and city landing pages
  • Review profile management

Lead response and retention

Answer emergency calls and build recurring maintenance clients.

  • Missed-call text-back while you're on a job
  • Annual maintenance reminder campaigns
  • Post-service review requests
  • Seasonal tune-up campaigns

What it costs

Builds start at $1,500. You see the number before any work starts.

Every build is scoped and quoted. We tell you the number before any work starts, and it does not move afterwards. Most sites are live in 14 days.

See full pricing
  • Website + digital marketingA fast, properly optimized site, ready to be marketed.From$1,500
  • Website + marketing + AI automationAssistants on your site and automated workflows, with a person approving what matters.From$4,000
  • Custom vertical softwareBid pipelines, dispatch and fleet, planroom aggregation, industry CRMs.From$12,000

Where we work

For trade contractors businesses across the Bay Area

Based in Berkeley, CA, serving the San Francisco Bay Area. Call (650) 695-6404, and a person replies to every inquiry within one business day.

Questions

What trade contractors owners ask first

How do I compete against HomeAdvisor and Angi?

Those platforms charge for every lead and often send it to several contractors at once. Local SEO puts you directly in front of the same homeowners searching Google — without the middleman fees.

My business runs on referrals. Do I really need a website?

Referrals look you up online before they call. A dated or missing website loses them at that step. Your referral network is also finite — SEO adds a second channel alongside it.

Is the missed-call text-back worth it?

Work it out with your own numbers: how many calls you miss in a week while you're on a job, and what a typical job is worth. The text-back gives each of those callers a reply straight away instead of voicemail.

Can you help me with annual maintenance contracts?

Yes. We build automated seasonal campaigns that offer HVAC maintenance plans, plumbing inspections, and electrical audits to your existing client base every year.

Other industries we work in

Start here

Answer the emergency call, even mid-job

Tell us your trade and service area. We'll check where you appear for emergency searches in your towns, and what a caller gets today when you can't pick up.

Map your workflow Get a free audit
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
(650) 695-6404