Skip to main content
Inerica Systems — AI automation, smarter business

Pet Services · The grooming table and the kennel

Earn a pet owner's trust before the first visit

We help pet groomers, boarding kennels, doggy daycares, and dog trainers reach pet owners online, automate bookings, and build the review profile owners read before trusting you with their pet.

Map your workflow See the route (650) 695-6404
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
A dog on a grooming table in a bright grooming studio, a groomer's hands with a brushA dog on a grooming table in a bright grooming studio, a groomer's hands with a brush
A dog on the table, an owner at the door, and a vaccination record nobody can find.

How does Inerica Systems help pet services businesses?

We help pet groomers, boarding kennels, doggy daycares, and dog trainers reach pet owners online, automate bookings, and build the review profile owners read before trusting you with their pet. Builds start at $1,500, quoted before any work starts, and most sites are live in about 14 days.

Sound familiar

Where the day leaks

  1. 01

    Pet owners are extremely selective — and they research online

    Before trusting you with their pet, owners read every review, study your photos, and check your credentials. Your online presence either earns that trust or loses it.

  2. 02

    Boarding is seasonal but you need year-round revenue

    Holiday boarding fills up fast; January is empty. Automated marketing during off-peak periods promotes grooming, training, and daycare in the slow weeks.

  3. 03

    Last-minute cancellations leave empty kennels

    A no-show for boarding or daycare is pure lost revenue. Automated reminders and a deposit at booking give owners a reason to keep the slot, or cancel early enough for you to refill it.

  4. 04

    Word-of-mouth is great but you can't scale it

    Happy pet parents share recommendations — but only when asked. Automated referral and review requests make sure every satisfied client gets asked.

How the work moves

Work comes in, someone decides, the job is handed off

Three moments run through a working day in pet services. We build around the first and the last, and leave the middle one with you.

The grooming table and the kennel: the working route Three stations on one line: incoming work, a decision a person makes (in copper), and a completed handoff. Bookings with the pet's details → Your team decides what's safe → A ready-for-pickup message, the next visit. 010203

  1. Incoming work

    Bookings with the pet's details

    Owners book with the breed, size, needs and vaccination records, rather than at the counter on the day.

  2. Controlled decision

    Your team decides what's safe

    Groomers and handlers set what each pet can be booked for. Anything unusual — a missing record, a behavior note — comes to a person.

  3. Completed handoff

    A ready-for-pickup message, the next visit

    Owners get reminders and a message when their pet is ready, and the next appointment is suggested from the last one.

What we build

The parts that carry the route

Start with the part that leaks most. Each one is scoped and quoted before any work begins.

A website that earns trust

A site that makes pet owners feel safe before they ever call.

  • Staff certifications and credentials display
  • Facility photos and virtual tour
  • Online booking with deposit collection
  • Service packages and pricing transparency

Local SEO and reviews

Show up when pet owners search for your services nearby.

  • Google Business Profile with pet facility photos
  • Review request after every visit
  • Service-specific local pages (grooming, boarding, training)
  • Nextdoor and local pet community presence

Client retention automation

Remind pet owners when they're due — automatically.

  • Grooming reminder at 6-week intervals
  • Holiday boarding pre-booking campaigns
  • Birthday message for each pet
  • Referral reward sequences

What it costs

Builds start at $1,500. You see the number before any work starts.

Every build is scoped and quoted. We tell you the number before any work starts, and it does not move afterwards. Most sites are live in 14 days.

See full pricing
  • Website + digital marketingA fast, properly optimized site, ready to be marketed.From$1,500
  • Website + marketing + AI automationAssistants on your site and automated workflows, with a person approving what matters.From$4,000
  • Custom vertical softwareBid pipelines, dispatch and fleet, planroom aggregation, industry CRMs.From$12,000

Where we work

For pet services businesses across the Bay Area

Based in Berkeley, CA, serving the San Francisco Bay Area. Call (650) 695-6404, and a person replies to every inquiry within one business day.

Questions

What pet services owners ask first

How do I build trust with new pet owners who've never visited?

Photos of your facility, staff credentials, certifications (Pet First Aid, Fear Free, etc.), and recent reviews are the four things a pet service site should put up front.

Can you help me fill empty spots on slow days?

Yes. We set up automated SMS promotions to your existing client list for slow weekdays — 'Tuesday special: daycare deal this week only.' You choose the offer and when it goes out.

Should I be on Rover and Wag?

Those platforms take a cut of every booking. Building your own brand and direct booking channel means the booking, and the client relationship, are yours. We help you move clients from platforms to direct bookings.

What's the best way to get new pet owners in the door?

Google search. 'Dog groomer near me' and 'doggy daycare [city]' are searches by people ready to book, and showing up there with good reviews is where we usually start.

Other industries we work in

Start here

Show owners who will be looking after their pet

Send us your site and your booking link. We'll check what an owner sees before trusting you with a pet: photos, staff credentials, reviews and how to book.

Map your workflow Get a free audit
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
(650) 695-6404