Case study · Landscape Supply · Richmond, CA
Selling soil by the yard, online.
A family-owned yard in Richmond selling soil, mulch, gravel and stone by the cubic yard, delivered across the East Bay — mostly to contractors who already know what they want. We built the storefront, the coverage calculator and the quote flow around how the yard actually sells.
- Fixed quote before any work
- Most sites live in 14 days
- You own the code and the data
- A person replies within one business day
- Client
- Bay Area Landscaping Materials
- Status
- Live
- In scope
- Web Design · Product Tooling · Local SEO
In Robby's words
“We work with hundreds of contractors across the Bay Area. Inerica redesigned our site for the contractor experience and now qualified buyers find us easily.”
How it was decided
One constraint, the decision it forced, and the line we held.
The constraint
Sold by volume, not by unit
Most orders are contractors asking one thing: how much do I need, and what will it cost delivered?
The decision
Shop by material, not a cart
The catalog is organized as photographs of each material, with tools kept as their own category.
The line we held
A quote, not a checkout
Request a quote is the action on every product. Nothing priced by the delivered yard goes through a cart.
What shipped
The first question, answered
A coverage calculator and a yard size guide, so customers call already knowing what they need.
On the live site
What we built, marked on the page it lives on.
These are captures of bayarealandscapingmaterials.com, not mock-ups. Every numbered mark is on the live site — open it and check.
Shop by material
- Mark 1: The catalog as photographs of the material itself — soil, mulch, gravel, sand, stone — because it is bought by eye.
- Mark 2: Tools and accessories as their own category, so they never bury the materials.
- Mark 3: The full catalog, one click away.
The first question, answered
- Mark 4: The question behind every counter call, answered in one sentence: a cubic yard covers about 100 sq ft at 3 inches deep.
- Mark 5: Then two next steps: work it out with the calculator, or request a quote.
The record
What you can check.
What we delivered
A storefront, a volume calculator and a quote flow shaped like a materials yard, not a cart.
As stated on bayarealandscapingmaterials.com
150+ products · 70-mile delivery radius · 25+ trucks
Marked on the captures
5 details across 2 parts of the site, captured October 2026.
Results
No outcome figures — yet.
We publish a result only when Bay Area Landscaping Materials has measured it and agreed to it being shown, with the date and the source beside it. Until then this space stays empty rather than holding a number nobody can check.
Start here
Want a build like Bay Area Landscaping Materials's? Tell us what is in the way.
A free 30-minute call. We come back with the decision we would make, a written plan and a fixed price.
- Fixed quote before any work
- Most sites live in 14 days
- You own the code and the data
- A person replies within one business day