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Inerica Systems — AI automation, smarter business

Legal Services · The office and the consultation room

Intake that answers while you're in court

We help law firms and solo attorneys reach the right prospects online, build authority through content, and automate intake — so you spend time on cases, not chasing clients.

Map your workflow See the route (650) 695-6404
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
A small law office meeting room with a table, folders and a window onto the cityA small law office meeting room with a table, folders and a window onto the city
A prospective client's first call, and the conflict check that has to happen before anyone gives advice.

How does Inerica Systems help legal services businesses?

We help law firms and solo attorneys reach the right prospects online, build authority through content, and automate intake — so you spend time on cases, not chasing clients. Builds start at $1,500, quoted before any work starts, and most sites are live in about 14 days.

Sound familiar

Where the day leaks

  1. 01

    Unqualified leads waste your billable hours

    You spend 45 minutes on a consultation only to discover the case isn't in your wheelhouse. Clear online positioning and intake questions filter those out earlier.

  2. 02

    Your website looks like it's from 2010

    Potential clients judge your competence by your website before they ever call. A dated site loses cases to competitors before the conversation starts.

  3. 03

    You're not getting Google reviews because it feels inappropriate

    Asking is common and can be done ethically — as long as no case details are disclosed. We set up review requests that build trust with hesitant clients without touching the matter itself.

  4. 04

    Leads go cold waiting for callbacks

    A prospect who contacts you is probably contacting two other attorneys too. Automated intake acknowledges them straight away, so they aren't left waiting while you're in court.

How the work moves

Work comes in, someone decides, the job is handed off

Three moments run through a working day in legal services. We build around the first and the last, and leave the middle one with you.

The office and the consultation room: the working route Three stations on one line: incoming work, a decision a person makes (in copper), and a completed handoff. Inquiries, intake and documents → An attorney decides whether to take it → A consultation booked, a clean file. 010203

  1. Incoming work

    Inquiries, intake and documents

    Prospective clients describe their matter through an intake that asks what your practice needs to know, and their documents come in with it.

  2. Controlled decision

    An attorney decides whether to take it

    The conflict check and the decision to take a matter stay with your firm. The intake prepares the facts; it never gives legal advice.

  3. Completed handoff

    A consultation booked, a clean file

    An accepted inquiry becomes a consultation on the calendar, with the intake and documents filed against the matter.

What we build

The parts that carry the route

Start with the part that leaks most. Each one is scoped and quoted before any work begins.

Firm website

A professional site that presents you clearly in your practice area.

  • Practice area pages with SEO copy
  • Attorney bio and credentials
  • Case results and testimonials
  • Online intake form and consultation booking

Local and practice-area SEO

Show up for '[practice area] attorney [city]' searches.

  • Google Business Profile optimization
  • Practice-area keyword targeting
  • Legal directory listings (Avvo, FindLaw, Justia)
  • Review request strategy written for bar rules

Intake automation

Every inquiry gets an acknowledgment straight away, day or night.

  • Automated intake acknowledgment
  • Qualification questionnaire sequence
  • Consultation booking automation
  • Missed-call text-back

What it costs

Builds start at $1,500. You see the number before any work starts.

Every build is scoped and quoted. We tell you the number before any work starts, and it does not move afterwards. Most sites are live in 14 days.

See full pricing
  • Website + digital marketingA fast, properly optimized site, ready to be marketed.From$1,500
  • Website + marketing + AI automationAssistants on your site and automated workflows, with a person approving what matters.From$4,000
  • Custom vertical softwareBid pipelines, dispatch and fleet, planroom aggregation, industry CRMs.From$12,000

Where we work

For legal services businesses across the Bay Area

Based in Berkeley, CA, serving the San Francisco Bay Area. Call (650) 695-6404, and a person replies to every inquiry within one business day.

Questions

What legal services owners ask first

Is marketing for lawyers different from other businesses?

Yes. Bar rules govern attorney advertising in your state. We write to the ABA Model Rules and your state bar's advertising guidance, and you approve every piece of content and every automated message before it goes out.

Can you help with legal directories like Avvo and FindLaw?

Yes. We audit and optimize your listings across the main legal directories as part of our SEO work.

How do I get Google reviews without violating client confidentiality?

We request reviews about the experience (responsiveness, professionalism, how you made the client feel) — never about case specifics. No case details go into the request.

We already get clients from referrals. Why invest in SEO?

Referral clients are your best clients — but they age with your network. SEO builds a parallel channel of new clients who find you through search, so growth doesn't depend on any single source.

Other industries we work in

Start here

Be easy to find when someone needs a lawyer

Name your practice area and city. We'll show you who appears when someone searches for it there, and what your intake does with an inquiry after hours.

Map your workflow Get a free audit
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
(650) 695-6404