Legal
Cookies & tracking
On this page
In short: Nothing except the cookies that make the site work is set until you choose. Analytics and advertising tags stay switched off by default, and you can change your answer at any time from the link at the bottom of this page.
1. What a cookie is here
A cookie is a small file this site asks your browser to keep. Some are set by us; some are set by a third party whose tag we have placed on the page, such as an analytics or advertising provider. This page covers both, and also the technologies that do a similar job without being cookies — local storage, pixels and SDKs. Where this page says “cookie”, it means all of them.
2. What happens before you choose
Everything in the table below except the first row is denied by default. On your first visit the site sets only what it needs to function, and the analytics and advertising tags are loaded in a consent-aware state in which they store nothing and read nothing from your device.
We do not treat continuing to scroll, or closing the banner, as agreement. Consent is what you actively select.
3. The categories
These are the five buckets the banner offers. The signal name in the first column is the technical parameter the choice sets, listed so that what we say here can be checked against what the site actually sends.
| Category | What it does | Examples | Default |
|---|---|---|---|
| Strictly necessary | Keeps you logged in, remembers your theme and language, and protects forms from abuse. The site cannot work without these, so they are not optional and we do not ask. | Session cookie, theme preference, CSRF token, rate-limit counter. | Always on |
Analyticsanalytics_storage | Counts visits and shows which pages people actually read, so we can fix the ones they leave. Aggregate only — we do not use it to identify you. Nothing in this category runs until you allow it, including Umami, which sets no cookies. | Google Analytics, Umami. | Off |
Advertising storagead_storage | Lets an ad platform record that a visit followed one of our ads, so we can tell which advertising is worth paying for. | Google Ads conversion tracking, Meta Pixel. | Off |
Advertising data sharingad_user_data | Permits us to send your data to Google for advertising purposes — for example to match a conversion to the ad that produced it. | Google Ads enhanced conversions. | Off |
Advertising personalizationad_personalization | Permits remarketing — being shown our ads again on other sites after visiting this one. | Google Ads remarketing audiences, Meta custom audiences. | Off |
4. Advertising, stated plainly
We advertise this business, and we run advertising for clients who buy it from us. When you allow the advertising categories above, two things become true and you should know both.
- Google and Meta receive a signal that a visit or an action happened here, so we can tell which advertising is worth paying for.
- You may be shown our ads again on other sites. That is remarketing, and it is what the
ad_personalizationcategory controls.
Under California law, passing identifiers to an advertising platform for that purpose can count as sharing for cross-context behavioral advertising even though no money changes hands. We have never sold personal information and we do not intend to, but we are not going to claim we never share it while running a remarketing tag. Turning the advertising categories off, or using the Do Not Sell or Share link below, stops it.
5. Text messaging is not covered by this
Consent to cookies and consent to be texted are separate decisions and we never treat one as the other. Phone numbers collected through a form on this site are used only for the inquiry you made, and mobile numbers and SMS consent are never shared or sold to third parties for their marketing. See the SMS terms for the messaging program itself.
6. Changing your mind
Use the Cookie preferences link in the footer of any page. It reopens the same banner with your current answers, and a change takes effect immediately — the tags are updated in place without a page reload.
You can also clear cookies in your browser, which resets you to the default state of everything optional being off. Browsers offer a Do Not Track signal that has no agreed meaning and that most sites ignore; we honor the Global Privacy Control signal instead, which does have a defined meaning in California, and treat it as an instruction to keep the advertising categories off.
7. Who else is involved
The full list of the companies that process data on our behalf, what each one receives and why, is on the subprocessors page. Every advertising and analytics provider named in the table above appears there with a link to its own privacy notice.
8. Changes to this page
When we add a tag, it appears in the table above before it goes live, not after. If a change widens what a category does, the banner is shown again so the previous answer is not carried over to something you did not agree to.